An Immersive AR Fan Experience
Fan Engagement
To boost their fan engagement, the Belgian Red Devils introduced an Augmented Reality face-filter.
This face filter allows fans to take pictures or selfies on Instagram with their "gameface" on. These can then be shared by fans themselves or highlighted by the official page of the Belgian Red Devils.
With minimal marketing efforts, over 80.000 impressions were reached during a single game.
80000
Impressions
