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AR Face Filter for the Belgian Red Devils

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Project Description

To boost their fan engagement, the Belgian Red Devils introduced an Augmented Reality face-filter.

This face filter allows fans to take pictures or selfies on Instagram with their “gameface” on. These can then be shared by fans themselves or highlighted by the official page of the Belgian Red Devils.

With minimal marketing efforts, over 80.000 impressions were reached during a single game.

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Project Details

  • Client

    Royal Belgian Football Association

  • Services

    Augmented Reality

Company