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Co-creating and executing a brand new cycling race in the heart of Brussels

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Project Description

  • In 2017, the city of Brussels was looking for a cycling event which could challenge the ’20km of Brussels’ running event. In their quest Brussels Major Events partnered up with NextGen Sports because of their broad network in the cycling business as well as their extensive expertise in organizing sports events.
  • NextGen Sports was involved in every step up to today; from concept design through production to realization and on-site support during the event itself. The 2019 edition was a big success, bringing together more than 3.300 cyclists, both competitive and recreative riders. Some competed for the Belgian champion jersey Amateurs/Masters, others enjoyed a nice ride across Brussels on a fully secured track.

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Project Details

  • Client

    City of Brussels

  • Services

    Strategy and business / digital transformation

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